Improve Cold Email Outreach with Text Snippets
Updated: August 08, 2023Cold email outreach is a great way to engage prospective customers quickly. Although these emails can commonly flood recipients’ inboxes, they have the capability of converting at decent rates when they are done correctly. But how can these emails be written well enough to seem genuine and succinct enough to not occupy too much of a recipient’s time?
A cold email should not just be aimed to be efficient. If you make your outreach emails only intending for them to be efficient, they’re going to fall on deaf ears, or worse, hurt your reputation—or the brand. Every cold email should have a balance between efficiency and personalization. Relying on generic templates or AI tools to write emails solely may help you hit your outreach numbers, but those emails will lack the relevance and personalization necessary to be effective.
With text Snippets, you can start with a proven template that has the necessary placeholders to ensure the message resonates and is relevant.
Here are a few example Snippets that can assist your cold email outreach program.
Starting cold email outreach
The initial cold email outreach message can be difficult to make effective. However, they can be much better when you make sure to be realistic, approachable, precise, and personal.
First Email - Industry Research Copy Snippet Copied!
Subject: Boosting [Company Name]’s Productivity: A Personalized Solution
Hello [Recipient’s First Name],
I hope this message finds you well. I was researching [Company Name] and was genuinely impressed by [Project Names That the Company Manages].
I focus exclusively on this category, and become very familiar with the [Top Challenges This Role Faces].
I represent [Your Software Name], a new productivity solution built for the [Industry] industry.
We’ve worked with hundreds of users and have focused our efforts on a few critical features, including:
[List a Few of These Features]
I would love the opportunity to show you how [Your Software Name] could help you in your current role. Would you be available for a short demonstration next week?
Thanks,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
Secondary follow-up
It’s good to follow up with a company that has not responded to your cold email. Showing that you are committed to improving their company can make them more prone to listen to your pitch.
Secondary Follow-Up Email Copy Snippet Copied!
Subject: Following Up: Enhancing [Company Name]’s Productivity
Hello [Recipient’s First Name],
I hope you’re well. Last week, I reached out about my company, [Your Company’s Name]. I wanted to send a brief follow-up to ensure my message didn’t get buried in your inbox.
From my research into [Company Name]’s operations, I genuinely believe our software could offer valuable solutions to the challenges you might be facing in streamlining tasks and improving collaboration. Especially in today’s fast-paced environment, the right tools can be pivotal.
Would you be available for a quick demo later this week?
I understand your time is valuable and promise our conversation will be concise and to the point. You can use the link my signature to see my availability to chat.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
Meeting confirmation emails
When a potential customer says they would like to meet, it is important to value their time and be brief and informative. Although you have a far better chance of converting at this point, you should not be overly confident.
Meeting Confirmation Email Copy Snippet Copied!
Subject: Meeting Date
Dear [Recipient’s First Name],
I hope this email finds you well. It’s great to hear back from you. [Date That Recipient Suggested] works great for me and my team. I’m so excited to show you what [Company Name] can do for [Recipient’s Company Name].
Thanks,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]
Final thoughts
These cold emails should be sent out quickly to engage prospective customers. Using text templates can increase the probability that you can respond promptly to increase the chances that your email results in a trial, demo, or full conversion. Creating these opportunities is difficult enough; therefore, being able to quickly send out messages to increase your sales conversion rate can put you in a good position to succeed.
A good way to position yourself for success is by having a library of these emails as templates for shorthand automation software. TextExpander allows you to create, store, and refine these emails so that you can use and curate types of outreach that are proven to be successful. TextExpander can make your outreach more expansive, more effective, and more successful.
To learn more about how TextExpander can help your sales team production, click here. To get started with a 30-day free trial of TextExpander, click here.
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